I just came back from this interesting E-commerce exhibition in Paris, Porte de Versailles. It was the first time I attended it and I have to say that I was agreeably surprised. There was 450 exhibitors, all kind of e-commerce actors. There were big e-commerce « blockbusters » such as CDiscount (ecommerce French leader), Ebay, LaPoste (French post service) but also a lot of good « start-ups ».
There were also a lot of conferences more or less interesting. These conferences were obviously often for a public with intermediary knowledge in ecommerce. The conferences didn’t really offer advanced techniques, but I guess the paid trainings were there for that purpose. It was a shame that the walls were so thin, and actually not real walls at all, because we were able to hear all the noise from the other conferences and exhibitions.
– SEO, a recurrent trend, there was a plenty of SEO agency, many conferences on this subject (usually crowded) . It’s a tricky science, so you can sell anything at any price because it’s hard to measure. But regarding the importance of search engines in terms of traffic in a very competitive sector, it’s a very good business.
– The “modelling”, there was a couple of exhibitors who presented very innovative products which make a virtual model of your poducts in 3D. Some even offer a possibility to consumers to model clothes and try them on “themselves” in order to know how they fit.
And also in term of e-marketing, there were presented also more common techniques (check, cash-back, blog, affiliation, etc…) and I was a bit surprised by the amount of emailing companies, which are kind of old fashioned already.